Welcome back to Soundfly’s weekly interview series, Incorrect Music, curated by guitarist, singer, and composer Lora-Faye Åshuvud (of the band Arthur Moon). In this series, we present intimate conversations with artists who are striving to push the boundaries of their process and craft. New York’s Wilder Daze released his debut album, Golden Hour, this fall: a bright, narrative journey through the…
+ Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. If you’ve built up your social media following and are seeing tons of engagement on your Facebook artist page — that’s great! But if all that effort is still…
Marketing your new album or promoting upcoming gigs? Use Pinterest to inexpensively and effectively grow your audience, drive web traffic, and sell your music! Pinterest is basically a social media scrapbook where users save and share images and links. It has long been considered a powerful tool for driving web traffic, second only to Facebook.…
+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. Contests are a great way to grow your fanbase and increase engagement online. When planned and executed correctly, a contest can help you expose new listeners to your music, boost action and excitement from your…
2016 is, finally, coming to an end. After an exhausting year like this one, I love looking ahead to New Year’s Eve. Not just because I love champagne and countdowns, but because it’s that special time of year to break out the new planner and set some goals in stone. This time of year is perfect for…
For artists, depending on your patrons’ support is a practice as old as time. But these days it goes by another name: crowdfunding. You’ve probably already considered a crowdfunding campaign at some point in your career, and you’ve definitely already seen other musicians in your circle fund (or attempt to fund) their projects this way. It’s one…
You’ve decided how you want to brand yourself online. You’ve created your band’s social media pages. You’re posting regularly, and still, you’re not seeing results. The solution: content planning. By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals,…
+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. You’ve already taken step one. You bit the bullet and created the essential social media accounts for your music. Now you’re stuck figuring out what content to post, or you’ve been posting, but don’t…
Is your music being heard over the white noise of the internet? Advertising your band online is a daunting task, but band branding can help simplify and strengthen your marketing efforts. The internet is inundated with aspiring musicians, so in the age of oversharing, success is all about finding your niche. “Branding” is essentially telling your story…
Self-promotion doesn’t have to sound like self-obsession. Learn to promote your sound, market your music, and reach new fans online.
