Soundfly

Home for the Curious Musician

Latest Articles

Who’s Never Heard of Hal Willner?

Exploring the wacky career and curatorial escapades of one of New York’s most important musical directors, despite Willner never becoming a household name.

What Is Sonic Branding?

We take a look at using sound as a tool for branding, reputation-building and marketing engagement, and the ways brands today do it most effectively.

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