A few handy tips on getting the most out of your merch table — so that no fan needs to walk away disappointed and empty-handed.
Booking a sold-out, or at least near-capacity, show is a major milestone for any band. Doing that every time with every show is how you know you’re on the fast track to success. Yet, when I asked bands their number-one struggle, overwhelmingly the response was this very thing. I find that a lot of the time, bands…