5 Ingenious K-pop Marketing Strategies (Anyone Can Borrow)
K-Pop is one of the highest grossing and most fan-engaged music genres on the planet. Here are 5 of its marketing strategies you can steal.
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Why Artists Are Struggling to Tour in 2022
An OpEd summing up the difficulties artists have been running into in 2022, post-pandemic, trying to kickstart their touring again…
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Green Touring: Where It Stands and Why It Matters
After Coldplay’s media disaster for “greenwashing” their sustainable touring initiative, artists like Billie Eilish are paving greener paths.
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7 Transferable Music Skills That Companies Want
Think your music training has made you unemployable in the workplace? Here are 7 reasons why companies want to hire you for those skills…
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Smart Links: The Essential Tool for the Business-Savvy Musician
Some information on how and why artists need to utilize smart links for online music marketing, courtesy of Soundfly partner, Amplify.link.
