On Being a Music Fan: With Great Power Comes Great Responsibility
A personal meditation on music fandom, why fans need music and why the artist-fan relationship deserves responsible upkeep.
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Indie Artists, Here’s How to Begin Partnering With Local Brands
Brand partnerships are NOT just reserved for the Top 100 artists and Fortune 500 brands, here are some ways to think and act locally!
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The Art of Networking in the Music Industry
Here’s our ultimate guide to building your relationships and support network in an industry that can be all too cruel to the artists within.
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How to Create a Minimum Viable Brand (MVB) to Attract Fans
Based on a concept from The Lean Startup, using the MVB perspective can be an enormous asset for growing your indie music brand.
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How To Maximize Your Back Catalog While Working on New Releases
Need a promotional boost? Take your old songs out for a spin when you release a new one. Here are 7 unique ways to do it.
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Here’s How to Enhance Your Songwriting Process in 5 Steps
Feeling stuck in a creative writing rut? Just reset your approach and process in a few subtle ways, and everything will change, here’s how.
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Why This Is the Year to Finally Pay Attention to Music Conferences
Why this year looks to be shaping up to be “The Year of the Music Conference” for independent musicians of all kinds.
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How to Define Your Audience Demographics to Better Market to Your Fans
Using data and analytics, and some keen observations, can help you identify and define your audience demographics and grow your fanbase.
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How Your Existing Fanbase Can Help Build Your Future Fanbase
Your fans want to help you succeed, why else would they continue to support you? So help them help you build a wider audience… Here’s how.
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What Does a Music Publicist Do, Anyway?
One thing’s for sure, we don’t work miracles. Learn about what music publicists like me do and don’t do for our clients, and how we can help you too!
