Tag: branding

  • 4 Steps to Attracting or Asking for Sponsorship as an Artist

    4 Steps to Attracting or Asking for Sponsorship as an Artist

    Being a musician isn’t cheap, is it? There are recording costs, tour expenses, shipping materials, equipment repairs/rentals/repurchases, the cost of hiring a publicist or a marketer, and/or a radio tracker to push your music if you’re going at it DIY. And don’t even get me started on matching outfits. It’s both normal and encouraged to…

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  • 6 Ways to Make Sure You’re Leaving Nothing on the (Merch) Table

    6 Ways to Make Sure You’re Leaving Nothing on the (Merch) Table

    Here we all are in the future, and what do you know — the music industry hasn’t collapsed! Sure, CDs aren’t selling the way they used to in stores. Neither is digital music, thanks to the explosion of streaming services. But those of us living the nose-to-the-grindstone, unglamorous life of the touring musician know a secret: people…

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  • It’s About the Relationship: How I Got to 1.5 Million YouTube Followers

    It’s About the Relationship: How I Got to 1.5 Million YouTube Followers

    + Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. By Peter Hollens It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I…

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  • Social Media Made Easier: Content Planning for Musicians

    Social Media Made Easier: Content Planning for Musicians

    You’ve decided how you want to brand yourself online. You’ve created your band’s social media pages. You’re posting regularly, and still, you’re not seeing results. The solution: content planning. By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals,…

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  • Branding for Musicians: A Simplified Guide to Marketing

    Branding for Musicians: A Simplified Guide to Marketing

    Is your music being heard over the white noise of the internet? Advertising your band online is a daunting task, but band branding can help simplify and strengthen your marketing efforts. The internet is inundated with aspiring musicians, so in the age of oversharing, success is all about finding your niche. “Branding” is essentially telling your story…

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  • 5 Lessons All Indie Artists Can Learn from Chance the Rapper

    5 Lessons All Indie Artists Can Learn from Chance the Rapper

    If you follow hip-hop, you’re likely to at least know the name Chance the Rapper and recall how he’s become an indie darling of the rap world. Armed with a unique voice and a passionate fanbase cultivated over the past few years, Chance has achieved similar feats as hip-hop’s top heavyweights — and he’s done so…

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  • How Indie Musicians Can Build a YouTube Subscriber Base

    How Indie Musicians Can Build a YouTube Subscriber Base

    Maintaining an energized fan base is one of the foundations for success as an indie musician — and if you’re active on YouTube, turning those fans into an engaged subscriber base is critical. YouTube is essentially FREE marketing! And even better, it’s a platform that can bring you all kinds of incredible opportunities. What many musicians don’t realize is…

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