On Being a Music Fan: With Great Power Comes Great Responsibility
A personal meditation on music fandom, why fans need music and why the artist-fan relationship deserves responsible upkeep.
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Why and How to Use Playlists to Market Your Music
Every day when I start my work day, I open up a playlist and get to work. Your band could be on one of those playlists — so why aren’t you?!?
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Considering the Impact of NFTs on the Music Industry
A beginner’s guide to what NFTs are and how they can be used by musicians to create deep fan connections and new, lucrative revenue streams.
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How to Define Your Audience Demographics to Better Market to Your Fans
Using data and analytics, and some keen observations, can help you identify and define your audience demographics and grow your fanbase.
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How Subscriptions Can Monetize Your Fanbase with Recurring Revenue
Learn how to monetize your fanbase by offering a subscription to your music, and some of the best platforms equipped with the tools to help you do it.
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6 Things Every Crowdfunding Campaign Needs to Succeed
Don’t make the mistake of running a crowdfunding campaign with little or no planning. Take the time to put these 6 things in place, and you’ll succeed.
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4 Myths Musicians Believe About Succeeding in the Music Industry
Musicians are led to believe in the mythology of the popular mainstream, but there are so many hidden routes to success. Let’s debunk those myths.
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New Trends in Touring
Touring is the most direct, in-person way to bring your music to your fans, but that doesn’t mean it hasn’t changed as a result of new technologies!
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5 Steps to Building a Loyal Tribe
Seth Godin describes a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.” He goes on to explain that tribes have been in existence for millions of years and that all a group really needs in order to be considered a tribe are shared interests […]
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Ask Yourself: Does Crowdfunding Make Sense for My Act?
Just like any new business, a new performer often struggles with gaining access to borrowed capital. It’s not about you or your talent — lenders just like to see a track record of a few years under your belt and a history of making regular, periodic payments. Professional entertainers who have been around a year […]
