…But Can You Entertain?
Yes, you may be a technically proficient artist. You may even have a following. But if you’re not entertaining your audience, your live show will suffer.
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4 Ways to Celebrate Halloween with Your Fans
Halloween is right around the corner! Are you ready? Got plans to perform live or throw a listening party somewhere? As with any holiday, the opportunity to do a little something special for your fans is not to be overlooked. In fact, Halloween is prime time for breaking routine, having a little fun, and connecting…
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6 Ways to Sell More Show Tickets Using Your Facebook Artist Page
+ Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. If you’ve built up your social media following and are seeing tons of engagement on your Facebook artist page — that’s great! But if all that effort is still…
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You Want to Book Better Shows? Just DIY It and Stay True to Your Artistic Identity
Booking a sold-out, or at least near-capacity, show is a major milestone for any band. Doing that every time with every show is how you know you’re on the fast track to success. Yet, when I asked bands their number-one struggle, overwhelmingly the response was this very thing. I find that a lot of the time, bands…
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Ask Yourself: Does Crowdfunding Make Sense for My Act?
Just like any new business, a new performer often struggles with gaining access to borrowed capital. It’s not about you or your talent — lenders just like to see a track record of a few years under your belt and a history of making regular, periodic payments. Professional entertainers who have been around a year…
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4 Easy Things You Should Be Doing at Every Live Show
Over my years in the music industry, I’ve seen many, many live shows, both from the stage and from the audience. This means I’ve seen bands make the same mistakes time and time again. And because I’m guilty of making these mistakes too, I created lists of some of the ways bands can avoid these pitfalls without too much effort. These…
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What Music Journalists Want Musicians to Know
If you’ve been doing this music thing for more than a minute, you’ve probably met a few music journalists along the way or have a shortlist of writers with whom you’d love to work. You also probably have a general idea about what they do and what they expect. But there are a few things…
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Social Media 101: Acing the Basics to Grow Your Followers
+ Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. Let’s face it: social media permeates the waking lives of people of all ages, demographics, interests, communities, and more. There are distinctive features that allow various popular…
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4 Questions to Help You Figure Out If You’re Ready to Work with a Producer
So many artists want instant gratification: to shoot to fame before working hard to create something meaningful. It’s understandable, musicians today are forced to compare themselves to artists who have won a certain level of “overnight success.” But even those overnight-success-story artists have probably put in a ton of work behind the scenes over the years…
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5 Unofficial Band Members Every Band Should Have
Remember Captain Planet? If not, I recommend taking a moment to familiarize yourself with the eco-friendly super hero. The point is, he had this amazing team of friends who brought different powers to the table that allowed them to start tackling crises before the big guy even showed up on the scene. Well, I’m going…
