How the Internet Has Changed the Game for DIY Artists, Myself Included
In the age of the internet, DIY musicians have access to promotion, booking, and their fans easier than ever. But does the downside outweigh the good?
Rob Lanterman is a writer, musician, and record label owner from Boise, ID. He enjoys writing about how aspects of punk rock and DIY have informed all areas of his life, as well as his own experience touring, writing, recording, and being a label owner.
In the age of the internet, DIY musicians have access to promotion, booking, and their fans easier than ever. But does the downside outweigh the good?
+ Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. It’s 2017, and album sales are sinking to historic lows. CDs are becoming obsolete. Even digital downloads are plummeting. But people are listening more than ever —…
+ Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. One of the most rewarding things about my time in the music industry has been the friendships I’ve made and the relationships I’ve built. It’s not just…
+ Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. Let’s face it: social media permeates the waking lives of people of all ages, demographics, interests, communities, and more. There are distinctive features that allow various popular…
You’ve decided how you want to brand yourself online. You’ve created your band’s social media pages. You’re posting regularly, and still, you’re not seeing results. The solution: content planning. By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals,…
+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. You’ve already taken step one. You bit the bullet and created the essential social media accounts for your music. Now you’re stuck figuring out what content to post, or you’ve been posting, but don’t…
+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. If you’ve spent more than five minutes on any social media, from Facebook to Snapchat, you already know it’s a time suck. Just browsing the feeds can be an hour-long distraction, and when you…
+ Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. I know what you’re thinking. Another social media account to stay on top of? Will I ever have time to actually play music, instead of just posting…