marketing Archives

How to Run Your Own PR Campaign

Hiring a publicist is effective, but expensive, and only as good as your continued retention. Why not learn to do it all yourself?

What Musicians Can Learn from Content Marketing (You Read That Right)

A brief essay on how musicians and artists can gain from a perspective on their work that includes the concept of content marketing.

How Your Existing Fanbase Can Help Build Your Future Fanbase

Your fans want to help you succeed, why else would they continue to support you? So help them help you build a wider audience… Here’s how.

What Does a Music Publicist Do, Anyway?

One thing’s for sure, we don’t work miracles. Learn about what music publicists like me do and don’t do for our clients, and how we can help you too!

6 Ways to Cut Through the Noise with Your New Release

With so much new music coming out every week it’s getting harder and harder to cut through all that noise out there. Here’s how you can slice right through.

Add Lyrics to Your Instagram Stories Today

Here’s how to use Instagram’s new fan-fave feature which allows artists to share their song lyrics automatically via their Instagram Stories.

Are You Making a Record No One Will Hear?

Here are five common mistakes that artists releasing music often fall prey to, hindering their chances of gaining a new audience with a new release.

4 Steps to Getting Your Single Played on the Radio

Terrestrial radio can be a powerful medium for promoting your new release. Here are four steps to using your efforts wisely and achieving great air time!