music marketing Archives

What Musicians Can Learn from Content Marketing (You Read That Right)

A brief essay on how musicians and artists can gain from a perspective on their work that includes the concept of content marketing.

How to Get Blog Coverage for Your Band’s New Release

We’re happy to present our thorough guide for how to get your press pitch accepted by more blogs to review your new album.

How Your Existing Fanbase Can Help Build Your Future Fanbase

Your fans want to help you succeed, why else would they continue to support you? So help them help you build a wider audience… Here’s how.

What Does a Music Publicist Do, Anyway?

One thing’s for sure, we don’t work miracles. Learn about what music publicists like me do and don’t do for our clients, and how we can help you too!

Add Lyrics to Your Instagram Stories Today

Here’s how to use Instagram’s new fan-fave feature which allows artists to share their song lyrics automatically via their Instagram Stories.

Are You Making a Record No One Will Hear?

Here are five common mistakes that artists releasing music often fall prey to, hindering their chances of gaining a new audience with a new release.

4 Steps to Getting Your Single Played on the Radio

Terrestrial radio can be a powerful medium for promoting your new release. Here are four steps to using your efforts wisely and achieving great air time!

8 Great Music Video Techniques Anyone Can Borrow

These classic music videos feature thought-provoking concepts and communicate the message of their song perfectly, in ways that we can borrow ourselves.