Just like any new business, a new performer often struggles with gaining access to borrowed capital. It’s not about you or your talent — lenders just like to see a track record of a few years under your belt and a history of making regular, periodic payments. Professional entertainers who have been around a year…
The single most important thing I’ve learned in this industry is the power of community. This one, often overused concept can actually change everything. Community is giving up the notion that we’re better off alone and embracing that we’re stronger together — and then making it happen. It’s taking the time to talk to newcomers and…
My band, the Gnarly Shredderz, is one of the greatest bands of all time. We’re so awesome, in fact, that bands on the same bill as us never ask my group to play another show with them because they know they just can’t keep up. We just end up embarrassing them with our insanely interesting…
+ Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. Thanks to the ever-frustrating amalgam of rapidly moving digital tech and the old-model music industry struggling to keep up, the truth is that when it comes to marketing your…
+ Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. One of the most rewarding things about my time in the music industry has been the friendships I’ve made and the relationships I’ve built. It’s not just…
Spearheading your own PR campaign is no easy task. Putting the necessary tools in place requires a lot of grit, determination, and old fashioned time and effort. I won’t lie and say it will be easy or that it’s something you can learn in a few weeks. This is something that takes months to really perfect if…
+ Pursue your next music marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. By Andrew Apanov Twitter is all about the details. Very simple by its nature, this micro-blogging platform can also become extremely noisy and confusing if you aren’t using…
After the breakup of seminal emo band, The Get Up Kids, frontman Matt Pryor said he found himself at a confusing spot within the work environment. Since he had been on tour for so many years, it seemed to be all he knew. He soon realized that being in a small but successful rock band taught…
As an artist, performer, band member, bandleader, or however you want to label yourself and your pursuits, you are a company. Congratulations! The good news is that you are chief in charge of your destiny. The bad news reads much the same way. You are your business. Meaning you are now solely responsible for carving…
