+ Pursue your next music marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. By Andrew Apanov Twitter is all about the details. Very simple by its nature, this micro-blogging platform can also become extremely noisy and confusing if you aren’t using…
It’s a new year and among all the many resolutions you and your artistic family are bound to be pursuing, perhaps 2017 is the year your band finally decides it’s ready to take your presence to a level beyond that of your local, hometown scene. The question that immediately follows, of course, is, “Okay, but how?”…
2016 is, finally, coming to an end. After an exhausting year like this one, I love looking ahead to New Year’s Eve. Not just because I love champagne and countdowns, but because it’s that special time of year to break out the new planner and set some goals in stone. This time of year is perfect for…
This summer, Dan Oshinsky, Director of Newsletters at Buzzfeed, penned a piece in which he argued that email marketing is now as important as ever. I found this interesting, and my own feelings somewhat conflicted, for two reasons: Personally, I hate corporate update emails. I ignore them most of the time. I do pay attention to emails from…
+ Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. By Peter Hollens It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I…
For artists, depending on your patrons’ support is a practice as old as time. But these days it goes by another name: crowdfunding. You’ve probably already considered a crowdfunding campaign at some point in your career, and you’ve definitely already seen other musicians in your circle fund (or attempt to fund) their projects this way. It’s one…
You’ve decided how you want to brand yourself online. You’ve created your band’s social media pages. You’re posting regularly, and still, you’re not seeing results. The solution: content planning. By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals,…
+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. You’ve already taken step one. You bit the bullet and created the essential social media accounts for your music. Now you’re stuck figuring out what content to post, or you’ve been posting, but don’t…
Is your music being heard over the white noise of the internet? Advertising your band online is a daunting task, but band branding can help simplify and strengthen your marketing efforts. The internet is inundated with aspiring musicians, so in the age of oversharing, success is all about finding your niche. “Branding” is essentially telling your story…
If I’ve said it once, I’ve said it a hundred times just on this blog alone: YouTube is so important to you as a musician. You might not like the payout rates or even the website itself, but it doesn’t change the fact that the platform is incredibly popular, and that you’ll be losing out…
