One of the best ways to build buzz around an upcoming release is to use Spotify’s new pre-save function. Here’s how to get the most out of it!
Christine Elise Occhino is a serial entrepreneur with a passion for the music business. In addition to being a vocalist herself, she is the CEO of Lock City Music Group, and the Founder and Executive Director of Hope in Harmony, a 501(c)(3) nonprofit organization that uses music to help and heal those in need. Christine holds a BM in Music Business & Management from Berklee College of Music, and is a member of the Grammy Recording Academy and ASCAP. She has spoken on many music industry panels, has been a contributing writer for music business publications for over a decade, and also currently hosts the music-based web series and podcast, Soundbytez.