Soundfly

Home for the Curious Musician

Who’s Never Heard of Hal Willner?

Exploring the wacky career and curatorial escapades of one of New York’s most important musical directors, despite Willner never becoming a household name.

What Is Sonic Branding?

We take a look at using sound as a tool for branding, reputation-building and marketing engagement, and the ways brands today do it most effectively.

How the EP Killed the LP Star

A look at some of the milestones of the “extended play” format, and its journey from an obscure in-between gimmick to a legitimate musical release vessel.