I’ve been to a lot of music conferences. At nearly every single workshop or Q&A session, the question is asked: “What are the dos and don’ts of sending emails to industry people?” Most of the time, the answers are pretty generic and simple, but to be honest, it’s a good question. A lot of people suck […]
Is your music being heard over the white noise of the internet? Advertising your band online is a daunting task, but band branding can help simplify and strengthen your marketing efforts. The internet is inundated with aspiring musicians, so in the age of oversharing, success is all about finding your niche. “Branding” is essentially telling your story […]
If I’ve said it once, I’ve said it a hundred times just on this blog alone: YouTube is so important to you as a musician. You might not like the payout rates or even the website itself, but it doesn’t change the fact that the platform is incredibly popular, and that you’ll be losing out […]
Self-promotion doesn’t have to sound like self-obsession. Learn to promote your sound, market your music, and reach new fans online.
After the breakup of seminal emo band, The Get Up Kids, frontman Matt Pryor said he found himself at a confusing spot within the work environment. Since he had been on tour for so many years, it seemed to be all he knew. He soon realized that being in a small but successful rock band taught […]
As an artist, performer, band member, bandleader, or however you want to label yourself and your pursuits, you are a company. Congratulations! The good news is that you are chief in charge of your destiny. The bad news reads much the same way. You are your business. Meaning you are now solely responsible for carving […]
