This summer, Dan Oshinsky, Director of Newsletters at Buzzfeed, penned a piece in which he argued that email marketing is now as important as ever. I found this interesting, and my own feelings somewhat conflicted, for two reasons: Personally, I hate corporate update emails. I ignore them most of the time. I do pay attention to emails from…
+ Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. By Peter Hollens It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I…
For artists, depending on your patrons’ support is a practice as old as time. But these days it goes by another name: crowdfunding. You’ve probably already considered a crowdfunding campaign at some point in your career, and you’ve definitely already seen other musicians in your circle fund (or attempt to fund) their projects this way. It’s one…
I’ve been to a lot of music conferences. At nearly every single workshop or Q&A session, the question is asked: “What are the dos and don’ts of sending emails to industry people?” Most of the time, the answers are pretty generic and simple, but to be honest, it’s a good question. A lot of people suck…
Is your music being heard over the white noise of the internet? Advertising your band online is a daunting task, but band branding can help simplify and strengthen your marketing efforts. The internet is inundated with aspiring musicians, so in the age of oversharing, success is all about finding your niche. “Branding” is essentially telling your story…
If I’ve said it once, I’ve said it a hundred times just on this blog alone: YouTube is so important to you as a musician. You might not like the payout rates or even the website itself, but it doesn’t change the fact that the platform is incredibly popular, and that you’ll be losing out…
Self-promotion doesn’t have to sound like self-obsession. Learn to promote your sound, market your music, and reach new fans online.
After the breakup of seminal emo band, The Get Up Kids, frontman Matt Pryor said he found himself at a confusing spot within the work environment. Since he had been on tour for so many years, it seemed to be all he knew. He soon realized that being in a small but successful rock band taught…
As an artist, performer, band member, bandleader, or however you want to label yourself and your pursuits, you are a company. Congratulations! The good news is that you are chief in charge of your destiny. The bad news reads much the same way. You are your business. Meaning you are now solely responsible for carving…
