How to Create a Minimum Viable Brand (MVB) to Attract Fans
Based on a concept from The Lean Startup, using the MVB perspective can be an enormous asset for growing your indie music brand.
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Helpful Tips for Using Playlists to Market Your New Release
You’ve released a new song, but nobody outside of your own fan community is hearing it. Enter, playlists: the best tool for music discovery.
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5 Ingenious K-pop Marketing Strategies (Anyone Can Borrow)
K-Pop is one of the highest grossing and most fan-engaged music genres on the planet. Here are 5 of its marketing strategies you can steal.
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How to Tell a Story With Your Email Marketing (for Musicians)
When it comes to connecting with an audience, email marketing is still the king of ROI. Here’s how musicians can benefit from that.
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The Best Way to Promote a Release Last Minute
It happens. Your record sounds great and you’re excited to launch, but you forgot to leave ample time to plan a promo strategy. We got you.
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Why and How to Use Playlists to Market Your Music
Every day when I start my work day, I open up a playlist and get to work. Your band could be on one of those playlists — so why aren’t you?!?
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Best Practices: Choosing Your Release Date
There are many factors that go into when and why its important to choose a release date for your next release, here’s a basic explainer.
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What Musicians Can Learn from Content Marketing (You Read That Right)
A brief essay on how musicians and artists can gain from a perspective on their work that includes the concept of content marketing.
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How to Get Blog Coverage for Your Band’s New Release
We’re happy to present our thorough guide for how to get your press pitch accepted by more blogs to review your new album.
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Does Your Social Media Account Fit Into One of These 3 Categories?
Here are the 3 categories that offer the most value to followers. If your account doesn’t fall into one of these categories, that could be holding you back.
