6 Creative Ways to Stand Out in a Crowded Market
Authenticity and uniqueness are rare commodities in the music industry. Here’s how you can best communicate your brand and reap the benefits!
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What Are the Different Tiers of Music Publicity Campaigns?
Thinking of hiring a publicist (or doing it yourself)? Here’s some helpful information that can assure you’re not wasting your time—or money.
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How to Create a Minimum Viable Brand (MVB) to Attract Fans
Based on a concept from The Lean Startup, using the MVB perspective can be an enormous asset for growing your indie music brand.
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Helpful Tips for Using Playlists to Market Your New Release
You’ve released a new song, but nobody outside of your own fan community is hearing it. Enter, playlists: the best tool for music discovery.
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5 Ingenious K-pop Marketing Strategies (Anyone Can Borrow)
K-Pop is one of the highest grossing and most fan-engaged music genres on the planet. Here are 5 of its marketing strategies you can steal.
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How to Tell a Story With Your Email Marketing (for Musicians)
When it comes to connecting with an audience, email marketing is still the king of ROI. Here’s how musicians can benefit from that.
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The Best Way to Promote a Release Last Minute
It happens. Your record sounds great and you’re excited to launch, but you forgot to leave ample time to plan a promo strategy. We got you.
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Why and How to Use Playlists to Market Your Music
Every day when I start my work day, I open up a playlist and get to work. Your band could be on one of those playlists — so why aren’t you?!?
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Best Practices: Choosing Your Release Date
There are many factors that go into when and why its important to choose a release date for your next release, here’s a basic explainer.
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What Musicians Can Learn from Content Marketing (You Read That Right)
A brief essay on how musicians and artists can gain from a perspective on their work that includes the concept of content marketing.
