Tag: marketing strategy

  • Independent Radio Promotion Guide: How and Where to Find Radio Stations to Pitch

    Independent Radio Promotion Guide: How and Where to Find Radio Stations to Pitch

    One of the biggest questions I get asked by artists concerning radio airplay is where to find lists of stations to contact. This is a misnomer. For the sake of argument, let’s get away from the idea of a borrowed list as being something that helps you. The reason we’re not going to focus on a…

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  • 4 Reasons Why You Should Focus on Small Music Blogs… Not Big Ones

    4 Reasons Why You Should Focus on Small Music Blogs… Not Big Ones

    Everyone wants major press placements. I get it. There’s a lot of clout that comes with a feature on Alternative Press, Stereogum, Consequence of Sound, etc. However, in their quest to shoot straight to the top, emerging bands are missing a vital component to career growth: small, indie blogs. There are a lot of reasons…

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  • A Complete SEO Checklist for Musicians

    A Complete SEO Checklist for Musicians

    It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO (“search engine optimization”) advice and broke it down into one handy checklist. For details on how to do each of the things on the list, you can refer to Bandzoogle’s “Complete Guide to SEO for Musicians” eBook.…

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  • How to Be a Woke Songwriter

    How to Be a Woke Songwriter

    + Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. By Bob Barrick Scour the internet for advice on making it in the music business, and it will become abundantly clear that we songwriters and composers are on…

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  • 6 Ways to Gently Nudge Fans About Buying Tickets to an Upcoming Show

    6 Ways to Gently Nudge Fans About Buying Tickets to an Upcoming Show

    + Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. Concerts are one of the primary ways you’re going to make money as a musician, so while it can be exhausting to promote all of your shows…

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  • 4 Ways to Tell You’re Ready to Hire a Publicist

    4 Ways to Tell You’re Ready to Hire a Publicist

    When you’re itching to get your music out there in front of bigger audiences, it can seem like there’s no better time than the present to hire a publicist and really invest in your band. Before you make the leap, be sure to review these four essential checklist items to know whether now is the…

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  • The Art of the Pitch: Get Press for Your Band with a Concise, Compelling Story

    The Art of the Pitch: Get Press for Your Band with a Concise, Compelling Story

    From laying the foundation with strong relationships, to doing the tedious research, there are a number of moving parts that go into securing a feature on your music, all of which fall second to what really does the trick: the pitch. This article is for those of you who are looking to get into music…

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  • Setting Yourself Apart: The Key Ingredient to a Successful Music Crowdfunding Campaign

    Setting Yourself Apart: The Key Ingredient to a Successful Music Crowdfunding Campaign

    + Pursue your next music marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. Accomplishing a successful career in the modern day music industry is a lot like hacking away at a Rubik’s cube. You’ve seen people solve it, you’re pretty sure…

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  • How to Approach Album Track Order in the Digital Age

    How to Approach Album Track Order in the Digital Age

    Back in the days of vinyl LPs, musicians spent a lot of time thinking about album track order. When Capitol Records released the early Beatles albums in America, for example, John Lennon was appalled at how the record label had changed the track order from what the band had originally intended. Nowadays, however, with the…

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  • Proven Content Ideas for the Musician’s Social Media Calendar

    Proven Content Ideas for the Musician’s Social Media Calendar

    + Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. You’ve already taken step one. You bit the bullet and created the essential social media accounts for your music. Now you’re stuck figuring out what content to post, or you’ve been posting, but don’t…

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