A Complete SEO Checklist for Musicians

By Bandzoogle

This article originally appeared on the Bandzoogle blog.

It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO (“search engine optimization”) advice and broke it down into one handy checklist.

For details on how to do each of the things on the list, you can refer to Bandzoogle’s “Complete Guide to SEO for Musicians” eBook.

Without further ado, here’s your checklist for optimizing your band for SEO:

▢ Brainstorm and research your target keywords. Make a list. (Your “Master Band Keyword List”)

▢ Build a band website if you don’t have one yet.

▢ Link to your website from all of your social profiles and other pages. And vice versa.

▢ Add your website to Google Search Console.

▢ Submit your website XML sitemap to Google Search Console.

▢ Optimize your website content, including:

▢ Title tags and meta descriptions
▢ Make sure pages have text content
▢ H1/H2/H3 header tags
▢ Image alt text
▢ Descriptive URLs

▢ Add content pages to your website for your target keywords. (For example: If you want to rank for store-related keywords, make sure there’s a store page on your website.)

▢ Try to get other websites to link back to your band website when possible, such as when you get press.

▢ Establish your Google accounts:

▢ Create a Google Brand account
▢ Manage your Brand Account
▢ Add your music to Google Play (optional)

▢ Create a Wikipedia entry for your band.

▢ Create a Wikidata.org entry for your band.

▢ Create a MusicBrainz entry for your band.

▢ Integrate or optimize the schema markup on your website:

▢ MusicGroup schema
▢ SameAs schema
▢ MusicAlbum schema
▢ MusicEvent schema

▢ Create videos for each of your songs, and upload to YouTube.

▢ Optimize your YouTube videos for SEO.

▢ Set up Google Analytics to measure visits to your website from search engines.

If this checklist is making your forehead sweat, just check out the eBook. Everything is explained clearly, in detail, and in a way that’s easy to follow. We hope this helps you start working on your music SEO!

+ Learn more on Soundfly: Discover unknown royalty and licensing-based revenue streams and how to collect them with Ari Herstand’s new, free course, How to Get All the Royalties You Never Knew Existed!

Join our Mailing List

We offer creative courses, articles, podcast episodes, and one-on-one mentorship for curious musicians. Stay up to date!

punk history scrapbook image


Essential Resources on the History of Punk Music

If you're interested to learn about the storied histories of punk music, read, watch, and listen to these incredible hand-picked resources.


Ben Weinman: Lessons From the Punk Ethos (Video)

In this video from The Business of Uncompromising Art, Ben Weinman sums up essential lessons that all bands and artists can learn from punk.


Out Now: Our New Course on the Business of Making Uncompromising Art

Soundfly's groundbreaking new course, The Business of Uncompromising Art teaches artists how to make a living on their own terms. Dive in!