Tag: marketing

  • 5 Crowdfunding Journeys We’d Love You to Support Right Now

    5 Crowdfunding Journeys We’d Love You to Support Right Now

    + What are you working on? Share your musical goals with us and we’ll help you reach them. Tell us what you’d like to achieve and learn more about Soundfly Mentorship here. If you’re looking to support the next great cause, there’s no shortage of places to donate your time and money. Whether you’re looking to help a friend…

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  • 6 Fresh Tips for Selling Out “Old” Merch

    6 Fresh Tips for Selling Out “Old” Merch

    + Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. If you’ve ever been on the road or toured for an extensive period of time, you know that #merchlife is real. Merch isn’t just an…

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  • 8 Music Crowdfunding Campaigns We’ve Got Our Eyes on and Why

    8 Music Crowdfunding Campaigns We’ve Got Our Eyes on and Why

    It’s all about the story. Fundraising experts will say this time and time again: “People fund people, not ideas.” In other words, when asking for money, what tends to get through to your audience the most is having a compelling and personal story, and a drive to succeed, not necessarily a great business idea. When it…

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  • Independent Radio Promotion Guide: How to Contact Radio Stations

    Independent Radio Promotion Guide: How to Contact Radio Stations

    As a musician, there’s a lot of stuff to keep organized when it comes to marketing your music — social media, promotion, contacting press, and building your network are all a part of this process. In past articles, I’ve talked about indie radio as a great way to reach new fans, cultivate solid relationships with…

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  • How to Create Instagram Ads That Connect with New Fans

    How to Create Instagram Ads That Connect with New Fans

    + Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. Instagram is yet another quintessential outlet to showcase photos from your shows, concert flyers, promo images, music videos, and your general artistic #aesthetic, whether you’re a signed…

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  • How to Write the Perfect Cold Booking Email

    How to Write the Perfect Cold Booking Email

    By Bob Barrick Anyone who’s ever managed to book gigs for themselves knows that it can often be insurmountably difficult. You spend hours sending emails to every venue in town only to receive automated responses. The problem isn’t that your music is bad. It’s that you’re going about it the wrong way. Like everything else…

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  • 4 Steps to Attracting or Asking for Sponsorship as an Artist

    4 Steps to Attracting or Asking for Sponsorship as an Artist

    Being a musician isn’t cheap, is it? There are recording costs, tour expenses, shipping materials, equipment repairs/rentals/repurchases, the cost of hiring a publicist or a marketer, and/or a radio tracker to push your music if you’re going at it DIY. And don’t even get me started on matching outfits. It’s both normal and encouraged to…

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  • 8 Effective Ways to Get More Playlist Followers on Spotify

    8 Effective Ways to Get More Playlist Followers on Spotify

    + Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. By Laura Buckler Spotify promises to make music “available to anyone.” This enormous platform is already streaming millions of songs made by talented artists, and as with any…

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  • Independent Radio Promotion Guide: How and Where to Find Radio Stations to Pitch

    Independent Radio Promotion Guide: How and Where to Find Radio Stations to Pitch

    One of the biggest questions I get asked by artists concerning radio airplay is where to find lists of stations to contact. This is a misnomer. For the sake of argument, let’s get away from the idea of a borrowed list as being something that helps you. The reason we’re not going to focus on a…

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  • 4 Reasons Why You Should Focus on Small Music Blogs… Not Big Ones

    4 Reasons Why You Should Focus on Small Music Blogs… Not Big Ones

    Everyone wants major press placements. I get it. There’s a lot of clout that comes with a feature on Alternative Press, Stereogum, Consequence of Sound, etc. However, in their quest to shoot straight to the top, emerging bands are missing a vital component to career growth: small, indie blogs. There are a lot of reasons…

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