Don’t Be Boring: A Musician’s Guide to Branding
What does “branding” actually mean? Here’s a guide to how musicians can take control of their brand and communicate their value to the world!
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Independent Radio Promotion Guide: How to Contact Radio Stations
As a musician, there’s a lot of stuff to keep organized when it comes to marketing your music — social media, promotion, contacting press, and building your network are all a part of this process. In past articles, I’ve talked about indie radio as a great way to reach new fans, cultivate solid relationships with…
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6 Music Crowdfunding Campaigns That We’re Totally Rooting for Right Now
It doesn’t take much to inspire us here at Soundfly. In general, we’re pretty excited about most things that our friends, partners, and students send our way when it comes to new music or new projects involving music and sound. But what really gets us amped is watching awesome crowdfunding projects come to life. Why? Simple.…
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6 Ways to Sell More Show Tickets Using Your Facebook Artist Page
+ Pursue your next social media marketing goal with a Soundfly Mentor like Marta! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch to learn more. If you’ve built up your social media following and are seeing tons of engagement on your Facebook artist page — that’s great! But if all that effort is still…
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Money Ain’t a Thang: 11 of the Most Expensive Albums Ever Produced
+ Welcome to Soundfly! We help curious musicians meet their goals with creative online courses. Whatever you want to learn, whenever you need to learn it. Subscribe now to start learning on the ’Fly. Most of us record albums with budgetary constraints — that’s just our reality. Imagine waking up one day with unlimited resources at your fingertips. Here and now, there’s…
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Increase Your Audience Reach and Album Sales Using Pinterest
Marketing your new album or promoting upcoming gigs? Use Pinterest to inexpensively and effectively grow your audience, drive web traffic, and sell your music! Pinterest is basically a social media scrapbook where users save and share images and links. It has long been considered a powerful tool for driving web traffic, second only to Facebook.…
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7 Steps to Organizing Your Own DIY Music Festival
By Jhoni Jackson Putting together a multi-day event in your city requires a little knowledge of booking and who’s who in your local music scene, but it’s not the impossible feat some might imagine. Organizing a festival is within the reach of nearly anyone who’s willing to commit time to planning, researching, and learning. It’s…
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The Definitive Guide to Running a Successful DIY Public Relations Campaign
Spearheading your own PR campaign is no easy task. Putting the necessary tools in place requires a lot of grit, determination, and old fashioned time and effort. I won’t lie and say it will be easy or that it’s something you can learn in a few weeks. This is something that takes months to really perfect if…
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Grow Your Fanbase with a Successful Contest
+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. Contests are a great way to grow your fanbase and increase engagement online. When planned and executed correctly, a contest can help you expose new listeners to your music, boost action and excitement from your…
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8 Music Crowdfunding Campaigns We Love Right Now and What Makes Them Great
Our in-house music business guru, Jay Coyle, has managed crowdfunding and direct-to-fan campaigns for bands like the Barenaked Ladies, Veruca Salt, and the Presidents of the United States of America (to name a mere handful). He always instructs his clients to be themselves and share their stories genuinely when communicating with their fanbases. By doing the…
