+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. You’ve already taken step one. You bit the bullet and created the essential social media accounts for your music. Now you’re stuck figuring out what content to post, or you’ve been posting, but don’t…
Is your music being heard over the white noise of the internet? Advertising your band online is a daunting task, but band branding can help simplify and strengthen your marketing efforts. The internet is inundated with aspiring musicians, so in the age of oversharing, success is all about finding your niche. “Branding” is essentially telling your story…
Self-promotion doesn’t have to sound like self-obsession. Learn to promote your sound, market your music, and reach new fans online.
Maintaining an energized fan base is one of the foundations for success as an indie musician — and if you’re active on YouTube, turning those fans into an engaged subscriber base is critical. YouTube is essentially FREE marketing! And even better, it’s a platform that can bring you all kinds of incredible opportunities. What many musicians don’t realize is…
If you’ve walked outside in any major city in the country this week, you’re likely well aware of the wildfire that is Pokémon GO. For the uninitiated, Nintendo recently released its first location-based augmented reality game, based on the ’90s franchise that imagined fictional animated creatures, or Pokémon, inhabiting the human world. Pokémon GO uses your phone’s…
+ Pursue your next marketing goal with a Soundfly Mentor! Soundfly offers four-week mentorship sessions with a pro, customized to you. Get in touch. If you’ve spent more than five minutes on any social media, from Facebook to Snapchat, you already know it’s a time suck. Just browsing the feeds can be an hour-long distraction, and when you…
Reaching a large audience is a pretty tough undertaking, so it’s important to find ways to maximize your project’s online presence. In this video taken from our free course, “Touring on a Shoestring”, Jeremy Young walks us through some helpful tips for doing just that. Share your music online. One of the most important steps toward enhancing…
I’m not someone who regularly uses tags to discover new music on discovery platforms such as Bandcamp and SoundCloud, so I often forget to or let laziness overcome my ability to tag my own music to make it more searchable. But, like any other kind of metadata out there on your band, tags are a simple and…
By Mike McDearmon In an era when music discovery spans so many technological channels, it’s about time we rethought what aspects of SEO are actually worth your effort and energy as a musician in 2016. The goal has always been to attract new fans to your music, but while almost everyone with an Internet connection uses…
After the breakup of seminal emo band, The Get Up Kids, frontman Matt Pryor said he found himself at a confusing spot within the work environment. Since he had been on tour for so many years, it seemed to be all he knew. He soon realized that being in a small but successful rock band taught…
